Glamourous, fade-defiant colour with up to 8 weeks of lustre and 6 weeks of shine.
Are you looking for fade resistant, high shine hair colour? Preference’s colourants lock into the hair, ensuring a luminous and long lasting colour which covers up to 100% of grey hair.
Préférence's patented anti-fade system locks colour into the hair, to ensure a luminous and long-lasting colour which perfectly covers your grey hair.
The high shine conditioner is enriched with Vitamin E and UV filters; the formula renews and prolongs your colour's first day shine. It keeps your colour shiny and luminous, and your hair soft and silky for up to 6 weeks with regular conditioning
A long-lasting, high shine colour. Fight the fade!
L’Oréal, the worldwide No.1 in hair colour*, introduces Elvive Colour Protect range. Our first range with a Light Reflecting System. It nourishes hair from root to tip and wraps it with protective care.
Protect and reflect your colour radiance with+80% colour radiance protection**!
*AC Nielsen volume and value sales Jan-Dec 2007.
**Lab test after application of Colour Protect shampoo + masque vs. classic shampoo, then brushing.
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