Beauty just got smarter - introducing our newest online tools

L’Oreal Paris presents new cutting-edge technology to help you choose the best products for you: Use your phone or computer camera to preview over 100 shades of make-up and hair colours with our new augmented reality try-on tools. Get a tailored skincare routine from our new online skin analysis tool, Skin Genius—powered by AI, backed by dermatologists. Start experimenting now and find the best products for you.

WHAT WOULD YOU LIKE TO EXPLORE TODAY?

{ "@context": "https://schema.org/", "@type": "WebPage", "speakable": { "@type": "SpeakableSpecification", "cssSelector": ["speakable-content"] }, "url": "https://www.loreal-paris.co.uk/tools-and-services" } document.addEventListener("DOMContentLoaded", function (event) { const element = document.getElementsByClassName('oap_hairdiagStart_divbtn'); if (element.length > 0) { let urlParams = new URLSearchParams(window.location.search); if (urlParams != "" || urlParams != null) { var keyValuepairs = urlParams.toString().split('&'); var qrUtmfound = 0; keyValuepairs.forEach(function (item, index) { if (item === "utm_source=pos" || item === "utm_medium=qrcode") { qrUtmfound++; } }); if (qrUtmfound == 2) { let relocHref = document.getElementById("hair_color_start_btn").getAttribute("href"); let relocUpdatedurl = relocHref + window.location.search; document.getElementById("hair_color_start_btn").setAttribute("href", relocUpdatedurl); } } } });
OAP MODIFACE RAQUEL LIPS 105 115 STRAIGHT 1000x500 Try Now

Make Up Virtual Try On

Virtually try on our cosmetic products within a range of categories to find your new favourite shades.

Try Now
OAP MODIFACE ELSA HAIR STRAIGHT 1000x500 COPPER Try Now

Hair Colour Virtual Try On

Try before you dye! Find your perfect colour match using our hair dye try on.

Try Now

DIAGNOSTIC TOOLS

{ "@context": "http://schema.org", "@type": "BreadcrumbList", "itemListElement": [ { "@type":"ListItem", "position": 1, "item": { "@id": "/", "name": "Home" } } , { "@type":"ListItem", "position": 2, "item": { "@id": "https://www.loreal-paris.co.uk/tools-and-services", "name": "Tools and Services" } } ] }