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Which parts of your packaging are recyclable?

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All of our shampoo and conditioner bottles* are 100% recyclable- that’s the bottles*, caps and labels. Just rinse and recycle.
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Which parts of your packaging are made of recycled plastic?

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In 2020 our shampoo and conditioner bottles* will be made from  100% recycled PET. The caps are not yet made of recycled plastic.
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Why are the caps not made of recycled plastic?

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Polypropylene (PP), the ridged plastic that our caps are made from, is very difficult to source recycled- especially in the large quantities that we need. That’s why our caps are currently made from Virgin PP, but we’re on a mission to find a sustainable solution. 
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What about the labels?

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All of our labels are widely recycled. They may look metallic but this is actually metallic-look ink. You do not need to remove them from your packaging to recycle. 
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What about your black bottles?

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All of our black shampoo and conditioner bottles*, for example the Full resist and Triple Resist ranges, are also 100% recyclable. We only use pigments that we know can be detected by Near Infra-Red (NIR) technology widely used in plastics recycling. 
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What about your masks and intensives?

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Our masks and intensives are not currently made of recycled plastic- but they are next on our list. We’re not perfect but we are on a journey and will find a sustainable solution.
 
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Care for your hair and the planet with the UK's No.1**

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WE'RE SUPPORTING RECYCLE NOW IN THEIR MISSION TO HELP MORE PEOPLE RECYCLE MORE THINGS, MORE OFTEN.

Discover the top 10 things everyone can recycle from their bathroom (clue: includes shampoo and conditioner!)

Also find out what you can recycle in your local area with Recycle Now postcode search:

RECYCLE NOW
 
*Shampoo and conditioner bottles only- number produced in Europe 2019. Cap is not recycled plastic but is 100% recyclable.
**Source: ©2020 Nielsen data, value and units, Haircare category (client defined) 52 w/e 16/05/20 in United Kingdom (GB+NI) Total Coverage. https://www.loreal-paris.co.uk/elviveno1
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