Looking for expert colour without compromising your hair? Discover Preference by L'Oréal Paris!

Achieve a natural multidimensional colour with high impact shine. Go trendy with our vibrant shades. Lighten your hair and tone it to a cool blonde. Whatever the occasion we've got you covered!

What's your Preference?
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FIND OUT MORE ABOUT THOMAS TUCCINARDI

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The science behind Haircolor Virtual Try-on

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