What makes Pure Vitamin C so special?

Properties: Antioxidant, anti-ageing, brightening, even skin tone

Vitamin C is a powerful antioxidant used in cosmetics and dermatology to smooth, brighten and even the skin tone. L-ascorbic acid is the purest active form of Vitamin C. With a fast absorption profile that penetrates the skin to deliver its full benefits, L-Ascorbic Acid is the only biologically active form of Vitamin C that delivers its benefits directly to the skin. For this reason, it’s the form often used and recommended by dermatologists to treat large pores and uneven skin tones.

Vitamin C derivatives, such as Sodium Ascorbyl Phosphate, Glyceryl Ascorbate and Tetrahexyldecyl Ascorbate, have a far more limited action.

Pure Vitamin C versus derivatives

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Discover Pure Vitamin C Pore Minimiser Serum

Making sure your skin gets enough Pure Vitamin C

The body can’t produce its own Pure Vitamin C (L-Ascorbic Acid). Instead, we obtain it through supplements or diet – in foods like oranges, broccoli, leafy greens, grapefruit, and peppers. However, some of the Vitamin C we ingest never reaches the skin. Insufficient supplies mean that the skin can’t defend itself against external stressors such as UV rays, tobacco and pollution. As a result, dullness, uneven skin tone, signs of ageing (caused by sun exposure, age and acne marks), large pores, fine lines and wrinkles may appear. This is called early or premature aging. Dermatologists therefore recommend applying our best anti-ageing Pure Vitamin C serum topically every day.

Why is Pure Vitamin C so beneficial for the skin?

As a powerful antioxidant, Pure Vitamin C (L-Ascorbic Acid) neutralises free radicals responsible for premature skin aging and premature ageing (caused by sun exposure, age & acne marks). This helps even your skin tone, brighten and smooth the skin. Pure Vitamin C (L-Ascorbic Acid) also stimulates the production of collagen and elastin in the dermis for younger-looking skin with less visible pores, protected from the signs of ageing.

How stable is Pure Vitamin C?

Pure Vitamin C is known to be an unstable molecule. It reacts to light, oxygen and pH changes, making it notoriously difficult to formulate.

L’Oréal Paris laboratories have stabilised Pure Vitamin C to make Revitalift Clinical Pure Vitamin C Serum potent from the first to last drop.

1

The formulation has a balanced pH similar to the skin’s own pH, to keep the Pure Vitamin C stable and prevent irritation.
2

Optimised industrial processes provide a temperature-controlled environment to preserve the integrity of the Pure Vitamin C.
3

Protective packaging – including inert glass, opaque materials, anti-UV lacquering and a rubber airtight pipette – help to keep out oxygen and sunlight.

What other active ingredients work in synergy with the Pure Vitamin C in the serum?

• Antioxidant Vitamin E known to support Pure Vitamin C’s antioxidant power.

• Refining Salicylic Acid known for it’s anti-inflammatory and antibacterial properties, which are beneficial for combination skin. It visibly resurfaces, clears pores and reduces large pores, refining the skin texture.

• The brightening, smoothing action of the Vitamin C is also enhanced by known hydration boosters: Hyaluronic Acid(known to plump and hydrate) and Glycerin (known to moisturise).

Browse the new Revitalift Pure Vitamin C Serum

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