Whether you’re looking to lighten your hair, cover greys or experiment with a dramatic look – try our virtual hair colour finder tool and discover the perfect formula and shade to reach your hair colour goals.
*76% of 102 Home Tester Club reviewers agree **Instrumental test after use of whole kit vs before colour ***Instrumental test vs unwashed hair ****Consumer test on 218 women
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"description":"Did you know that our most coveted natural blonde shades are in fact the result of a chance genetic mutation? This genetic change is so tiny that it involves only one letter amongst the three billion that make up your DNA. It’s therefore not surprising that only 2% of blondes are au naturel, as even the most iconic blonde bombshells have nearly all had a helping hand from the dye bottle.
While an incredibly small percentage of women are natural blondes, it’s estimated that one in three women (a pretty big 33%) dye their hair blonde. With dozens of gorgeous blonde hair shades from the sun-kissed spectrum to choose from, how can you find the one that’s perfect for you?
To help you out, we’ve put together this glossary for you to decode all the blonde shades out there: from icy platinum to bright strawberry blondes and everything in between."
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"description":"Lifting your brunette tresses to a lighter shade has never been simpler: try a subtle balayage or our signature ‘bronde’, or bite the bullet with a full-blown platinum blonde. Whether you’re wanting a natural, sun-kissed look, or dream of experimenting with an icy winter blonde, we’ve got plenty of tips and products to create whatever look you want to rock – without a visit to the salon! "
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