Elvive GROWTH BOOSTER, HAIR LOSS SERUM

Your hair grows in a continuous cycle with four phases:

1. Anagen (Growing Phase): This is the active growth period, lasting 3-4 years. Most of your hair (85-90%) is usually in this phase. If you're experiencing hair loss, this growing period can become much shorter.

2. Catagen (Transition Phase): A short transitional stage (2-3 weeks) where hair growth* stops, and the hair follicle shrinks slightly.

3. Telogen (Resting Phase): The follicle takes a break (about 3 months) before the hair sheds. Normally, around 10-15% of your hair is in this resting phase. However, with hair loss, a larger percentage of hairs can enter this resting phase, leading to thinner-looking hair.

4. Exogen (Shedding Phase): This is the phase where the hair actually falls out (typically lasting 2-6 months). The follicle then prepares for a new hair to grow. It’s completely normal to shed some hairs

Here's a simplified look at two common types of hair loss:

Hereditary Hair Loss (Androgenetic Alopecia): This type of hair loss is gradual and often runs in families. It's caused by genetics or hormonal changes and unfortunately isn't reversible. It's more common in men, affecting 20% before age 20 and half of all men over 50. It also affects women, especially after menopause.

Temporary Hair Loss (Telogen Effluvium): This type of hair loss happens suddenly and can be quite intense, but the good news is that it's usually temporary. It can be triggered by stress, childbirth, seasonal changes, illness, tight hairstyles, or even dietary issues. Once the underlying cause is addressed, the hair typically grows back.

Worried about your hair loss? You're not alone. Hair loss affects half of the UK adult population at some point. Here's a look at three key reasons why it happens:

1. Oxygen Imbalance: Healthy hair follicles need the right amount of oxygen. A protein called HIF-1 helps regulate this. But if HIF-1 isn't working properly, hair follicles do not receive enough oxygen, their metabolic activity can be impaired, leading to a decrease in the production of new hair strands, causing them to shrink and produce thinner hair.

2. Hardening Around the Follicle: L'Oréal research indicates that hair loss can be accompanied by a thickening of the cover around the hair follicle due to collagen buildup. This hardening restricts nutrient flow (microcirculation) to the hair. Consequently, the malnourished follicle produces thinner, weaker hair, which eventually falls out.

3. Environmental and Lifestyle Factors: Various external factors contribute to hair loss by increasing oxidative stress and damaging cells, thus affecting hair regeneration. These external factors include UV rays, pollution, inadequate diet or changes in weather and seasons can influence hair shedding.

It's true! Research shows that we tend to lose more hair in the autumn months than any other time of year. While you might notice slightly increased shedding in the spring and summer, the biggest peak happens in September and October. Hair loss then gradually decreases through November and December, reaching its lowest point around the New Year.

Hair loss products tend to deliver results between 6 weeks and 12 weeks. In the case of Elvive Growth Booster, 78% of consumers agree they see reduction of hair loss from week 6 ¹.    ¹ Consumer test shampoo + conditioner + serum. 78% of 400 subjects for 6 weeks, 2024.