Excellence Creme Hair Dyes

Discover Excellence Crème ammonia-free hair dye from L’Oréal Paris. Learn about our formula containing glycerin for hair full of bounce & shine. Read more.

Excellence Crème: our best ammonia-free permanent hair dye

If you’re looking for a hair makeover, you’ve come to the right place. We’re proud to present our Excellence Crème range of permanent hair dye. All our formulas are ammonia-free, meaning you get all the joy of a new ‘do without any of the hassle that ammonia can cause. Read on for an introduction to the new range and how it works as well as a round-up of some of our top picks from the collection.

Your guide to our Excellence Crème ammonia-free hair dye

What is ammonia?

Ammonia is a colourless chemical that’s commonly used in hair dye to help the hair absorb the new colour. Its alkaline formula changes the acidity of your hair and opens up the cuticle layer to allow colour to penetrate as well as activating peroxide in the dye.

Is ammonia dangerous?

This process can be tough on the delicate skin on your scalp and many people notice itching and irritation after using ammonia – especially if they already have sensitive skin. Ammonia also has a particularly pungent scent that can make dyeing your hair unpleasant.

Luckily, there are alternatives to ammonia available and there are also ingredients that can be incorporated to counteract the effects of dyeing products. For example, glycerin is a heavily moisturising ingredient that can help to rehydrate and protect your scalp health.

Glycerin for hair: benefits

Glycerin is already a popular ingredient in skin care thanks to its moisturising properties (you can read more about that on our Glycerin Hub Page). But did you know that it’s also a great addition to your haircare routine? Glycerin is a humectant, which means it draws in moisture that can help keep your hair hydrated. This makes it particularly popular amongst those with dry hair and also those who deal with frequent breakages. It’s often used to help combat dandruff and flaking – making it a great product for anyone who’s struggled with traditional box dyes.

All of our top picks from the Excellence Crème range incorporate glycerin into their formulas to help keep your hair full of bounce and shine.

Permanent Nude Light Brown Hair Dye: Triple Care Colour

The Nudes Universal Light Brown Dye is our first-ever permanent hair dye with no ammonia! There are 10 shades to choose from so you can find your perfect brown hair dye colour, and the pack includes a colouring and developing cream, a gentle pH shampoo and a multi-use nourishing mask. Enriched with pro-keratin, the colouring cream is designed to help protect and strengthen your hair while fighting back frizz. The shampoo delicately cleanses the scalp without stripping your colour and the nourishing mask helps to nourish your hair without weighing it down.

Permanent Natural Blonde Hair Dye: Triple Care Colour

The Supreme Lightest Natural Blonde Permanent Hair Dye similarly comes with everything you need for a three-step haircare routine, and there are 30 dazzling shades that all offer up to 100% grey coverage. Starting with natural blonde hair dye tones and spanning all the way up to intense reds and dark blacks, the collection has got all looks covered so you can rock your new hair with confidence.

Our Best Permanent Light Ash Brown Hair Dye: Triple Care Colour

Our Hair Dye 4.11 Ultra Ash Brown is one of four natural tones that makes a great easy, everyday look. The cool colour cream, purple shampoo and anti-brassiness purple mask all help keep your colour perfect while the pro-keratin formula helps to protect your natural locks.

How long does permanent hair dye last?

The lifespan of permanent hair dyes can vary greatly from person to person. It can depend on hair growth, hair washing schedules, environmental stressors and haircare routines, to name just a few factors. The average dye can last between four to eight weeks between top-ups and our collection comes with a nourishing hair mask designed to be used once a week to top up your shine.

Ready to try out your new look? Discover the full range of dyes on our Excellence Crème page.

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