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"description": "Want to get the shiniest hair of your life*? Discover L’Oreal Paris Elvive Glycolic Gloss Sulphate-Free Shampoo, the 1st step of our new at-home glossing routine powered with [Glycolic Acid] known for its multiple benefits in skincare. [Glycolic Acid] penetrates the hair’s fibre improving shine, smoothness & strength. Instantly transform your hair for up to 5 x washes.**<br />
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*Consumer Use Test, women with dull hair, shampoo + conditioner. 78% of 160 UK women agreed<br />
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1 Concentrated Nourishment: the formula, enriched with Nourishing Actives, bathes the hair and transforms its surface. Hair feels voluptuous to the touch.
2 Lasting Colour Protection: enriched with UVA + UVB Filters, the formula helps protect hair from external aggressions and leaves colour shimmering.",
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