Elvive Colour Protect Anti-Brassiness Purple Shampoo

3600523682768 T1
Product details
Our new specialist colour correcting Purple formula nourishes hair & neutralises unwanted yellow, orange, and brassy tones in just one use, to help leave hair looking bright and beautiful.

Introducing Purple Shampoo from Elvive Colour Protect, Britain's number 1 for coloured hair.*
Highlighted brunette, blonde, and grey hair can become yellow and brassy over time.
How does it work? Purple colour is the opposite to yellow on the colour wheel, the purple within the Purple shampoo formula helps neutralise yellow tones.
Our new specialist colour correcting Purple formula nourishes hair & neutralises unwanted yellow, orange, and brassy tones in just one use, to help leave hair looking bright and beautiful.
Suitable for blonde, highlighted, and silver hair.

*©2018 Nielsen data, value & units, Haircare (client defined) 52 w/e 06/10/18 GB Total Coverage
document.addEventListener("DOMContentLoaded", function (event) { const element = document.getElementsByClassName('oap_hairdiagStart_divbtn'); if (element.length > 0) { let urlParams = new URLSearchParams(window.location.search); if (urlParams != "" || urlParams != null) { var keyValuepairs = urlParams.toString().split('&'); var qrUtmfound = 0; keyValuepairs.forEach(function (item, index) { if (item === "utm_source=pos" || item === "utm_medium=qrcode") { qrUtmfound++; } }); if (qrUtmfound == 2) { let relocHref = document.getElementById("hair_color_start_btn").getAttribute("href"); let relocUpdatedurl = relocHref + window.location.search; document.getElementById("hair_color_start_btn").setAttribute("href", relocUpdatedurl); } } } });
Usage
Use once a week to complement your regular Elvive Colour Protect routine. Massage into hair and leave for 1-3 minutes before rinsing well and follow with our Purple Conditioner.

Keep out of reach of children. Wear suitable gloves. Avoid contact with eyes. In case of contact with eyes rinse immediately and thoroughly. Only use for hair colour correction purposes.
document.addEventListener("DOMContentLoaded", function (event) { const element = document.getElementsByClassName('oap_hairdiagStart_divbtn'); if (element.length > 0) { let urlParams = new URLSearchParams(window.location.search); if (urlParams != "" || urlParams != null) { var keyValuepairs = urlParams.toString().split('&'); var qrUtmfound = 0; keyValuepairs.forEach(function (item, index) { if (item === "utm_source=pos" || item === "utm_medium=qrcode") { qrUtmfound++; } }); if (qrUtmfound == 2) { let relocHref = document.getElementById("hair_color_start_btn").getAttribute("href"); let relocUpdatedurl = relocHref + window.location.search; document.getElementById("hair_color_start_btn").setAttribute("href", relocUpdatedurl); } } } });
Ingredients

I1170883 E Aqua / Water Sodium Laureth Sulfate Coco-Betaine Glycol Distearate Cocamide MIPA CI 60730 / Acid Violet 43 Sodium Lauryl Sulfate Sodium Chloride Sodium Benzoate Sodium Hydroxide Trideceth-6 Iris Florentina Root Extract Polyquaternium-7 Polyquaternium-10 Salicylic Acid Limonene Linalool Benzyl Salicylate Benzyl Alcohol Benzophenone-4 Amodimethicone Alpha Isomethyl Ionone Carbomer Citric Acid Citronellol Cetrimonium Chloride Butylene Glycol Coumarin Hexylene Glycol Amyl Cinnamal Parfum / Fragrance (F.I.L C226042/2)

*Disclaimer: Please see back of pack for the latest ingredients list

 

 



*Please be aware that ingredient lists for products in our brand are updated regularly. Please refer to the ingredient list on the product package for the most up-to-date list of ingredients to ensure it is suitable for your personal use.

document.addEventListener("DOMContentLoaded", function (event) { const element = document.getElementsByClassName('oap_hairdiagStart_divbtn'); if (element.length > 0) { let urlParams = new URLSearchParams(window.location.search); if (urlParams != "" || urlParams != null) { var keyValuepairs = urlParams.toString().split('&'); var qrUtmfound = 0; keyValuepairs.forEach(function (item, index) { if (item === "utm_source=pos" || item === "utm_medium=qrcode") { qrUtmfound++; } }); if (qrUtmfound == 2) { let relocHref = document.getElementById("hair_color_start_btn").getAttribute("href"); let relocUpdatedurl = relocHref + window.location.search; document.getElementById("hair_color_start_btn").setAttribute("href", relocUpdatedurl); } } } });
Elvive
Colour Protect Anti-Brassiness Purple Shampoo
{ "@context": "http://schema.org", "@type": "BreadcrumbList", "itemListElement": [ { "@type":"ListItem", "position": 1, "item": { "@id": "/", "name": "Home" } } , { "@type":"ListItem", "position": 2, "item": { "@id": "https://www.loreal-paris.co.uk/hair", "name": "Hair" } } , { "@type":"ListItem", "position": 3, "item": { "@id": "https://www.loreal-paris.co.uk/hair/hair-care", "name": "Hair Care Products " } } , { "@type":"ListItem", "position": 4, "item": { "@id": "https://www.loreal-paris.co.uk/hair-care/elvive", "name": "Discover the Elvive Range" } } , { "@type":"ListItem", "position": 5, "item": { "@id": "https://www.loreal-paris.co.uk/hair-care/elvive/colour-protect", "name": "Elvive Colour Protect" } } , { "@type":"ListItem", "position": 6, "item": { "@id": "https://www.loreal-paris.co.uk/elvive/colour-protect/anti-brassiness-purple-shampoo", "name": "Anti-Brassiness Purple Shampoo" } } ] }