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The Colour Protecting Elixir helps protect radiance of coloured hair. 2. Concentrated nourishment transforms the look of the hair, it feels silky to touch. 3. 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New formula with reinforced actives mirror shine enriched with Pearl*, the formula illuminates and smoothes the hair's surface for better light reflection and a mesmerising shine.", "aggregateRating": { "@type": "AggregateRating", "ratingValue": 2.5, "reviewCount": 14 } } , { "@type": "Product", "position": 19, "name": "Colour Protect Anti-Brassiness Purple Shampoo", "description": "Our new specialist colour correcting Purple formula nourishes hair & neutralises unwanted yellow, orange, and brassy tones in just one use, to help leave hair looking bright and beautiful.", "aggregateRating": { "@type": "AggregateRating", "ratingValue": 4.1, "reviewCount": 183 } } , { "@type": "Product", "position": 20, "name": "Elvive Fibrology Thickening Conditioner", "description": "Give long-lasting thickness wash after wash.", "aggregateRating": { "@type": "AggregateRating", "ratingValue": 4.5, "reviewCount": 51 } } ] }
OPA HAIRCARE ELSEVE COLOR VIVE PURPLE RANGE OK DISCOVER MORE

Elvive Colour Protect for coloured hair

Whether you're a blonde-turned-brunette, a pastel lilac or a fiery red-head, Elvive Colour Protect by L'Oréal Paris is specifically formulated to care for coloured hair.


It has a luxurious formula, enriched with Linseed Oil and UVA/UVB filters, and helps protect colour radiance.


Colour Protect works in a power couple with our Purple Shampoo, which helps nourish hair and correct unwanted yellow, orange and brassy tones in just one use, to help leave hair looking bright and beautiful.

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Elvive Dream Lengths bottle shots and model with very long hair DISCOVER MORE

Elvive Dream Lengths for long, damaged hair

Dreaming of beautiful long hair but struggling to achieve your dream lengths? And does the appearance of split ends and hair breakage make you feel like you need a haircut? The longer your hair gets, the more it goes through and the more damaged it becomes. Split ends appear and you feel like you need to trim your tips. What if you could protect your hair and help reinforce its lengths?


Discover Elvive Dream Lengths, enriched with a cocktail of Keratin, Vitamins and Castor Oil.

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Elvive extraordinary oil bottles shots and model with very defined curly hair DISCOVER MORE

Elvive Extraordinary Oil for dry hair

Discover Elvive Extraordinary Oil for dry hair, infused with 6 precious flower oils. Give your hair sheer indulgence, leaving it sumptuously soft and lustrously shiny.


For normal to dry hair, discover Elvive Extraordinary Oil Coconut, for up to 48 hours weightless nourishment.

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If you feel you have tried everything to get your hair back in shape, do not lose hope! Add Elvive Full Resist by L’Oréal Paris to your routine and benefit from the range’s nutritive formula. 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Whether you’re embracing platinum blonde, opting for ash white or you’re rocking your natural silver hues, you’ll want to keep your locks bright and free from brassy undertones." } , { "@type":"ListItem", "position": 4, "url" : "https://www.loreal-paris.co.uk/elvive-more-than-shampoo-for-dry-damaged-hair", "item":{ "@type": "Article", "mainEntityOfPage":{ "@type":"WebPage" }, "headline":"Elvive More Than Shampoo For Dry Damaged Hair", "image":{ "@type":"ImageObject", "url":"https://www.loreal-paris.co.uk/-/media/project/loreal/brand-sites/oap/emea/uk/articles/2000x600_more-than-shampoo.jpg", "height":600, "width":2000 }, "datePublished": "2023-02-17T14:28:44+00:00", "dateModified": "2025-02-24T02:03:50+00:00", "author": { "@type": "Brand", "name": "L'Oréal Paris" }, "publisher":{ "@type":"Organization", "name":"L'Oréal Paris", "logo":{ "@type":"ImageObject", "url":"https://www.loreal-paris.co.uk/-/media/project/loreal/brand-sites/oap/shared/baseline/navigationext/loreal-paris-black-logo.svg", "width":189, "height":60 } }}, "description":"" } ] } } { "@context": "http://schema.org", "@type": "BreadcrumbList", "itemListElement": [ { "@type":"ListItem", "position": 1, "item": { "@id": "/", "name": "Home" } } , { "@type":"ListItem", "position": 2, "item": { "@id": "https://www.loreal-paris.co.uk/hair", "name": "Hair" } } , { "@type":"ListItem", "position": 3, "item": { "@id": "https://www.loreal-paris.co.uk/hair/hair-care", "name": "Hair Care Products " } } , { "@type":"ListItem", "position": 4, "item": { "@id": "https://www.loreal-paris.co.uk/hair-care/elvive", "name": "Discover the Elvive Range" } } ] }