From the opening to the closing ceremony, and every day in between, L’Oréal Paris makeup artists create the beauty looks of festival jury members, as well as our ambassadors. Led by L’Oréal Paris creative genius Val Garland, a team of 30-plus international makeup artists design some 1700 makeup looks for the festival’s duration: making up 200 guests and jury members morning and night.
For la montée des marches, as the Cannes red carpet leading up to the Palais des Festivals is known, a league of exceptional women of all origins steps up for L’Oréal Paris. From across continents and cultures, our actress icons plus ambassadors from the worlds of music, fashion and activism, unite to represent the beauty of diversity on this world stage. For L’Oréal Paris, there is no one form of beauty, and Cannes becomes a living expression of our modern beauty vision.
Beyond the red carpet, L’Oréal Paris goes live in Cannes: gathering actresses, media and film industry players in 10 days of workshops, interviews and exchanges. Driving change through the festival’s global reach, these events champion the women behind the actresses, the challenges on the road to success and the empowering role beauty plays.
True to the brand’s inclusive spirit, L’Oréal Paris opens up the Cannes experience, inviting fans to go behind-the-scenes of the festival. Hosting events with no accreditation needed, an open cinema, a talk-show or inviting actress icons to walk the red carpet with women activists who inspire them, L’Oréal Paris creates interactive experiences for all to enjoy. Both live audiences in Cannes itself, and millions online.
With our makeup maverick Val Garland and hair guru Stéphane Lancien revealing the step-by-step of their red carpet looks, showstopping beauty can be instantly recreated. In the power of a bold red lip, thanks to Color Riche, or a sweeping regard, with Volume Million Lashes, L’Oréal Paris plays its role in enabling women to communicate the message they want to the world. Because “All women are worth it”.
