Préférence 74 Mango Copper Red Permanent Hair Dye
Product details
Be colour safe and always do your 48-hour patch test. Born in the 1970’s, Preference has over 50 years of creating at home hair colour proven to give you a fade defying- multi-tonal colour result. The iconic ‘You’re Worth It’ tagline was created for Preference 50 years ago and still to this day remains at the heart of the brand. Be colour safe and always do your 48 hour patch test.
Shade 74 was inspired by Dublin, the most legendary Irish city. Loyal and intense, this copper shade mirrors the capital's emblematic red bricks and is ideal to warm up paler skin tones and light eyes.
Luminous Colour Full of Reflects
The translucent gel formula associated with the new precious oil drop intensifies natural tones of your hair colour.
Discover the unique shades of Préférence with light-reflecting dyes, for a luminous colour full of reflects.
New Sensorial Fragrance
A new floral fragrance with amber notes for an improved sensorial experience at application.
Shine Protect Conditioner
Enriched with a UV filter and Vitamin E derivative. Use week after week to preserve the shine of your coloured hair.
Usage
BEFORE YOU START
REMEMBER TO CONDUCT YOUR ALLERGY ALERT TEST 48 HOURS BEFORE. COVER YOUR SHOULDERS WITH A TOWEL AND PUT ON THE GLOVES PROVIDED.
1. PREPARATION
OPTION 1 – FULL HEAD – FOR HAIR THAT HASN’T BEEN COLOURED IN THE PAST 3 MONTHS.
1. APPLY MIXTURE ALL OVER THE HEAD. APPLY THE COLOUR MIXTURE TO YOUR ROOTS AND GREYS FIRST. NEXT, USE THE APPLICATOR TIP TO HELP SEPARATE YOUR HAIR INTO SMALL, EVEN SECTIONS AND APPLY THE MIXTURE ON YOUR LENGTHS AND SPREAD IT ALL OVER YOUR HAIR.
2. MASSAGE THOROUGHLY. MASSAGE THE MIXTURE ALL THROUGH YOUR HAIR UNTIL IT IS FULLY SATURATED. LEAVE IN FOR 30 MINS.
OPTION 2 – COLOUR TOUCH UP – FOR HAIR THAT HAS BEEN COLOURED WITHIN THE PAST 3 MONTHS IN A SIMILAR SHADE.
1. APPLY ON ROOTS. APPLY THE COLOUR MIXTURE TO YOUR ROOTS. USE THE APPLICATOR TIP TO HELP SEPARATE YOUR HAIR INTO SMALL, EVEN SECTIONS, AND THEN MASSAGE. LEAVE IN FOR 20 MINUTES.
2. APPLY ON LENGTHS. APPLY THE COLOUR MIXTURE TO YOUR LENGTHS. LEAVE IN FOR 10 MINUTES.
NEVER KEEP ANY UNUSED MIXTURE: DISPOSE OF THE PRODUCT DOWN THE DRAIN IMMEDIATELY. IN CASE OF SKIN CONTACT, CLEAN WITH DAMP COTTON.
3. RINSE AND NOURISH
3. RINSE. POUR WARM WATER ON YOUR HAIR AND MASSAGE GENTLY. RINSE THOROUGHLY UNTIL WATER RUNS CLEAR.
4. APPLY SHINE PROTECT CONDITIONER. SPREAD THE SHINE PROTECT CONDITIONER (3) ALL OVER YOUR HAIR AND MASSAGE GENTLY. LEAVE IN FOR 2 MINUTES. USE ONCE EVERY WEEK.
Ingredients
1269353– COLOUR GEL: AQUA / WATER • PEG-4 RAPESEEDAMIDE • ALCOHOL DENAT. • DECETH-3 • PROPYLENE GLYCOL • AMMONIUM HYDROXIDE • LAURETH-5 CARBOXYLIC ACID • DIPROPYLENE GLYCOL • HEXYLENE GLYCOL • POLOXAMER 338 • OLEYL ALCOHOL • p-AMINOPHENOL • 4-AMINO- 2 -HYDROXYTOLUENE • 2-AMINO-3-HYDROXYPYRIDINE • SODIUM METABISULFITE • 6-HYDROXYINDOLE • 2-METHYL-5-HYDROXYETHYLAMINOPHENOL • AMMONIUM THIOLACTATE • TETRASODIUM GLUTAMATE DIACETATE • OCTADECYL DI-T-BUTYL-4-HYDROXYHYDROCINNAMATE • CITRIC ACID • ERYTHORBIC ACID • PARFUM / FRAGRANCE. (F.I.L. Z70031386/1).
1190015– DEVELOPER CREAM: AQUA / WATER • HYDROGEN PEROXIDE • CETEARYL ALCOHOL • SODIUM SALICYLATE • TRIDECETH-2 CARBOXAMIDE MEA • PHOSPHORIC ACID • CETEARETH-25 • TETRASODIUM ETIDRONATE • TETRASODIUM PYROPHOSPHATE • GLYCERIN. (F.I.L. C202321/2).
1217043 A – SHINE PROTECT CONDITIONER: A Q U A / WAT E R • CETEARYL ALCOHOL • GLYCERIN • BEHENTRIMONIUM CHLORIDE • CANDELILLA CERA / CANDELILLA WAX • AMODIMETHICONE • CETYL ESTERS • ISOPROPYL ALCOHOL • TOCOPHERYL ACETATE • SODIUM PCA • PHENOXYETHANOL • ETHYLHEXYL SALICYLATE • TRIDECETH-6 • CHLORHEXIDINE DIGLUCONATE • LIMONENE • CAMELINA SATIVA SEED OIL • LINALOOL • BENZYL ALCOHOL • BENZYL BENZOATE • GERANIOL • CETRIMONIUM CHLORIDE • CITRONELLOL • HEXYL CINNAMAL • AMYL CINNAMAL • PARFUM / FRAGRANCE. (F.I.L. C232981/1).
*Disclaimer: Please see back of pack for the latest ingredients list
*Please be aware that ingredient lists for products in our brand are updated regularly. Please refer to the ingredient list on the product package for the most up-to-date list of ingredients to ensure it is suitable for your personal use.