Glow Paradise Balm-In-Gloss, 404 Assert

Balm In Lip Gloss 404 Assert 1
Product Details
Take your lips to paradise with L'Oréal Paris plumping Balm-in-Gloss in shade 404 Assert. Infused with hyaluronic acid, collagen complex and pomegranate extract.

For lips so healthy-looking, they glow. It's time to plump it up and take your lips to paradise with L’Oreal Paris Paradise Glow Balm-in-Gloss in shade 404 Assert, With hyaluronic acid and collagen complex and pomegranate extract. Say goodbye to sticky gloss and indulge in our non-sticky nourishing formula, made with an 87% visible plumping base, for fuller-looking lips. This innovative formula is dermatologically approved and infused with all your favourite skincare ingredients, including hyaluronic acid and collagen, for smoother, plumper lips with a long-lasting shine. The unique volume applicator is designed to contour your lips and provide generous application to hydrate and plump up your pout. Choose between 9 universally beautifully flattering nude shades, to give all lip sizes and colours something to shout out a-pout!
document.addEventListener("DOMContentLoaded", function (event) { const element = document.getElementsByClassName('oap_hairdiagStart_divbtn'); if (element.length > 0) { let urlParams = new URLSearchParams(window.location.search); if (urlParams != "" || urlParams != null) { var keyValuepairs = urlParams.toString().split('&'); var qrUtmfound = 0; keyValuepairs.forEach(function (item, index) { if (item === "utm_source=pos" || item === "utm_medium=qrcode") { qrUtmfound++; } }); if (qrUtmfound == 2) { let relocHref = document.getElementById("hair_color_start_btn").getAttribute("href"); let relocUpdatedurl = relocHref + window.location.search; document.getElementById("hair_color_start_btn").setAttribute("href", relocUpdatedurl); } } } });
Usage
Step 1: Use the point of the applicator to carefully outline your cupids bow.
Step 2: Apply Paradise Glow Balm-in-Gloss starting from the centre of your lips and blend outwards
Step 3: To maximise your plumping effect, add an extra dab of Paradise Glow Balm-in-Gloss on the centre of lips.

Top tip: For a smoother finish, exfoliate your lips before applying.
document.addEventListener("DOMContentLoaded", function (event) { const element = document.getElementsByClassName('oap_hairdiagStart_divbtn'); if (element.length > 0) { let urlParams = new URLSearchParams(window.location.search); if (urlParams != "" || urlParams != null) { var keyValuepairs = urlParams.toString().split('&'); var qrUtmfound = 0; keyValuepairs.forEach(function (item, index) { if (item === "utm_source=pos" || item === "utm_medium=qrcode") { qrUtmfound++; } }); if (qrUtmfound == 2) { let relocHref = document.getElementById("hair_color_start_btn").getAttribute("href"); let relocUpdatedurl = relocHref + window.location.search; document.getElementById("hair_color_start_btn").setAttribute("href", relocUpdatedurl); } } } });
Ingredients
INGREDIENTS C18-36 ACID TRIGLYCERIDE ● POLYBUTENE ● BIS-DIGLYCERYL POLYACYLADIPATE-2 ● PENTAERYTHRITYL TETRAISOSTEARATE ● TRIDECYL TRIMELLITATE ● DIISOSTEARYL MALATE ● SILICA DIMETHYL SILYLATE ● MENTHONE GLYCERIN ACETAL ● PENTYLENE GLYCOL ● CALCIUM ALUMINUM BOROSILICATE ● CAPRYLYL GLYCOL ● CI 77891 / TITANIUM DIOXIDE ● ETHYL MENTHANE CARBOXAMIDE ● PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE ● ETHYLHEXYL PALMITATE ● TOCOPHERYL ACETATE ● CI 77491 / IRON OXIDES ● CI 15850 / RED 7 ● MENTHA PIPERITA OIL / PEPPERMINT OIL ● SILICA ● SODIUM SACCHARIN ● TRIBEHENIN ● CI 77499 / IRON OXIDES ● TIN OXIDE ● SORBITAN ISOSTEARATE ● BENZYL ALCOHOL ● ALUMINUM HYDROXIDE ● TRIHYDROXYSTEARIN ● LIMONENE ● LACTIC ACID ● SODIUM HYALURONATE ● PALMITOYL TRIPEPTIDE-1 ● GLUCOMANNAN ● PARFUM / FRAGRANCE ●

*Please be aware that ingredient lists for products in our brand are updated regularly. Please refer to the ingredient list on the product package for the most up-to-date list of ingredients to ensure it is suitable for your personal use.

document.addEventListener("DOMContentLoaded", function (event) { const element = document.getElementsByClassName('oap_hairdiagStart_divbtn'); if (element.length > 0) { let urlParams = new URLSearchParams(window.location.search); if (urlParams != "" || urlParams != null) { var keyValuepairs = urlParams.toString().split('&'); var qrUtmfound = 0; keyValuepairs.forEach(function (item, index) { if (item === "utm_source=pos" || item === "utm_medium=qrcode") { qrUtmfound++; } }); if (qrUtmfound == 2) { let relocHref = document.getElementById("hair_color_start_btn").getAttribute("href"); let relocUpdatedurl = relocHref + window.location.search; document.getElementById("hair_color_start_btn").setAttribute("href", relocUpdatedurl); } } } });
Tap & Try

Virtual Try On is for illustrative purposes only, individual results may vary. Remember, if you share your picture via a social media platform, it will be governed by their T&Cs and privacy policy.

Click here for T&C's

Click here for Privacy Policy

document.addEventListener("DOMContentLoaded", function (event) { const element = document.getElementsByClassName('oap_hairdiagStart_divbtn'); if (element.length > 0) { let urlParams = new URLSearchParams(window.location.search); if (urlParams != "" || urlParams != null) { var keyValuepairs = urlParams.toString().split('&'); var qrUtmfound = 0; keyValuepairs.forEach(function (item, index) { if (item === "utm_source=pos" || item === "utm_medium=qrcode") { qrUtmfound++; } }); if (qrUtmfound == 2) { let relocHref = document.getElementById("hair_color_start_btn").getAttribute("href"); let relocUpdatedurl = relocHref + window.location.search; document.getElementById("hair_color_start_btn").setAttribute("href", relocUpdatedurl); } } } });
404 Assert
Glow Paradise
Balm-In-Gloss, 404 Assert
{ "@context": "http://schema.org", "@type": "BreadcrumbList", "itemListElement": [ { "@type":"ListItem", "position": 1, "item": { "@id": "/", "name": "Home" } } , { "@type":"ListItem", "position": 2, "item": { "@id": "https://www.loreal-paris.co.uk/makeup", "name": "Make Up" } } , { "@type":"ListItem", "position": 3, "item": { "@id": "https://www.loreal-paris.co.uk/makeup/lip", "name": "Lip" } } , { "@type":"ListItem", "position": 4, "item": { "@id": "https://www.loreal-paris.co.uk/lip/glow-paradise", "name": "Glow Paradise Balm-In Lip Range" } } , { "@type":"ListItem", "position": 5, "item": { "@id": "https://www.loreal-paris.co.uk/lip/glow-paradise/balm-in-lip-gloss", "name": "Glow Paradise Balm-In Lip Gloss" } } , { "@type":"ListItem", "position": 6, "item": { "@id": "https://www.loreal-paris.co.uk/glow-paradise/balm-in-lip-gloss/404-assert", "name": "404 Assert" } } ] }