Préférence 10.1 Very Very Light Ash Blonde Permanent Hair Dye

10 1 Very Very Light Ash Blonde
  • Cool Blonde Common Image 1
  • 10 1 Very Light Ash Blonde 2
  • Cool Blonde Common Image 2
  • Cool Blonde Common Image 3
  • Cool Blonde Common Image 4
Product details
Discover the unique shades of Préférence with light-reflecting dyes, for a luminous colour full of reflects.

L'Oréal Paris Preference, the expert of permanent, fade-defying luminous hair colour. Our translucent gel technology together with our precious shine oil give the ultimate luminous colour full of reflects. Use the shine protect conditioner enriched with a UV filter and Vitamin E derivative to preserve the shine of your coloured hair for up to 8 weeks. Our Shine Oil is enriched with precious flower oils to intensify the natural tones of your hair colour. Infused with a sensorial fragrance for an improved experience at application.

Be colour safe and always do your 48-hour patch test. Born in the 1970’s, Preference has over 50 years of creating at home hair colour proven to give you a fade defying- multi-tonal colour result. The iconic ‘You’re Worth It’ tagline was created for Preference 50 years ago and still to this day remains at the heart of the brand. Be colour safe and always do your 48 hour patch test.

Shade 10.1 Helsinki
Shade 10.1 was inspired by Helsinki, the city that rests on the Baltic Bay. This true Nordic blonde, enriched with ashy reflects, will illuminate your hair like the Midnight moon over the city.

Luminous Colour Full of Reflects
The translucent gel formula associated with the new precious oil drop intensifies natural tones of your hair colour. Up to 100% grey coverage.

Discover the unique shades of Préférence with light-reflecting dyes, for a luminous colour full of reflects.

New Sensorial Fragrance
A new floral fragrance with amber notes for an improved sensorial experience at application.

Shine Protect Conditioner
Enriched with a UV filter and Vitamin E derivative. Use week after week to preserve the shine of your coloured hair.
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Usage

BEFORE YOU START

REMEMBER TO CONDUCT YOUR ALLERGY ALERT TEST 48 HOURS BEFORE. COVER YOUR SHOULDERS WITH A TOWEL AND PUT ON THE GLOVES PROVIDED. 

1. PREPARATION 

POUR THE COLOURANT GEL (1) INTO THE DEVELOPER CREAM BOTTLE (2). NEXT, POUR IN THE SHINE OIL. REPLACE THE APPLICATOR CAP AND MAKE SURE IT IS SECURE. SHAKE THE BOTTLE UNTIL THE MIXTURE IS FULLY COMBINED. TWIST OFF THE APPLICATOR TIP TO AVOID THE BOTTLE FROM BURSTING. 

2. APPLICATION 

BEFORE APPLICATION, WET AND TOWEL DRY YOUR HAIR – DO NOT WASH IT. 

OPTION 1 – FULL HEAD – FOR HAIR THAT HASN’T BEEN COLOURED IN THE PAST 3 MONTHS. 

     1. APPLY MIXTURE ALL OVER THE HEAD. APPLY THE COLOUR MIXTURE TO YOUR ROOTS AND STUBBORN GREYS FIRST. NEXT, USE THE APPLICATOR TIP TO HELP SEPARATE YOUR HAIR INTO SMALL, EVEN SECTIONS. THEN, APPLY THE MIXTURE ON LENGTHS AND SPREAD IT ALL OVER YOUR HAIR.

     2. MASSAGE THOROUGHLY. MASSAGE THE MIXTURE ALL THROUGH YOUR HAIR UNTIL IT IS FULLY SATURATED. LEAVE IN FOR 30 MINS. 

OPTION 2 – COLOUR TOUCH UP – FOR HAIR THAT HAS BEEN COLOURED WITHIN THE PAST 3 MONTHS IN A SIMILAR SHADE.

     1. APPLY ON ROOTS. APPLY THE COLOUR MIXTURE TO YOUR ROOTS. USE THE APPLICATOR TIP TO HELP SEPARATE YOUR HAIR INTO SMALL, EVEN SECTIONS, AND THEN MASSAGE. LEAVE IN FOR 20 MINUTES. 

     2. APPLY ON LENGTHS. APPLY THE COLOUR MIXTURE TO YOUR LENGTHS. LEAVE IN FOR 10 MINUTES. 

NEVER KEEP ANY UNUSED MIXTURE: DISPOSE OF THE PRODUCT DOWN THE DRAIN IMMEDIATELY. IN CASE OF SKIN CONTACT, CLEAN WITH DAMP COTTON.

3. RINSE AND NEUTRALISE

     3. RINSE. POUR WARM WATER ON YOUR HAIR AND MASSAGE GENTLY. RINSE THOROUGHLY UNTIL WATER RUNS CLEAR.
     4. APPLY ANTI-BRASSINESS PURPLE MASK. SPREAD THE ANTI-BRASSINESS PURPLE MASK (3) ALL OVER YOUR HAIR AND MASSAGE GENTLY. LEAVE IN FOR 5 MINUTES FOR A NEUTRALISED AND COOL BLONDE. USE EVERY 3 WEEKS TO KEEP YOUR BLONDE COOL FOR UP TO 6 WEEKS.
 
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Ingredients

1285146 C – COLOUR GEL: AQUA / WATER • PEG-4 RAPESEEDAMIDE • ALCOHOL DENAT. • DECETH-3 • PROPYLENE GLYCOL • AMMONIUM HYDROXIDE • LAURETH-5 CARBOXYLIC ACID • DIPROPYLENE GLYCOL • HEXYLENE GLYCOL • POLOXAMER 338 • OLEYL ALCOHOL • m-AMINOPHENOL • THIOGLYCERIN • TOLUENE-2,5-DIAMINE • AMMONIUM THIOLACTATE • N,N-BIS(2-HYDROXYETHYL)-p-PHENYLENEDIAMINE SULFATE • TETRASODIUM GLUTAMATE DIACETATE • OCTADECYL DI-T-BUTYL-4-HYDROXYHYDROCINNAMATE • CITRIC ACID • ERYTHORBIC ACID • 2,4-DIAMINOPHENOXYETHANOL HCL • PARFUM / FRAGRANCE. (F.I.L. Z70031387/1).

1190015 – DEVELOPER CREAM: AQUA / WATER • HYDROGEN PEROXIDE • CETEARYL ALCOHOL • SODIUM SALICYLATE • TRIDECETH-2 CARBOXAMIDE MEA • PHOSPHORIC ACID • CETEARETH-25 • TETRASODIUM ETIDRONATE • TETRASODIUM PYROPHOSPHATE • GLYCERIN. (F.I.L. C202321/2).

1241645 A -M SHINE PROTECT CONDITIONER: AQUA / WATER • CETEARYL ALCOHOL • BEHENTRIMONIUM CHLORIDE • AMODIMETHICONE • CI 60730 / ACID VIOLET 43 • CI 45100 / ACID RED 52 • PHENOXYETHANOL • TRIDECETH-6 • LIMONENE • BENZOIC ACID • LINALOOL • BENZYL ALCOHOL • BENZYL BENZOATE • ISOPROPYL ALCOHOL • GERANIOL • POTASSIUM HYDROXIDE • CETRIMONIUM CHLORIDE • CITRONELLOL • HEXYL CINNAMAL • AMYL CINNAMAL • PARFUM / FRAGRANCE. (F.I.L. C252276/1).

*Disclaimer: Please see back of pack for the latest ingredients list



*Please be aware that ingredient lists for products in our brand are updated regularly. Please refer to the ingredient list on the product package for the most up-to-date list of ingredients to ensure it is suitable for your personal use.

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10.1 Helsinki Very Very Light Ash Blonde
Préférence
10.1 Very Very Light Ash Blonde Permanent Hair Dye
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