L’ORÉAL PARIS SIGNS ACTRESS SIMONE ASHLEY AS NEW UK&I AMBASSADOR

From the 77th Festival de Cannes, where L’Oréal Paris is the official beauty partner, the brand is thrilled to announce actress Simone Ashley as new ambassador for the UK&I.
She’s the British-Indian actress breaking down barriers, not least as feminist aristocrat Kate Sharma in the hit Netflix period drama, Bridgerton. We are delighted to unveil Simone Ashley as the new UK ambassador for L’Oréal Paris and the latest member of our Worth It family.

“I’m so honoured to be invited to join the L’Oréal Paris family and to stand shoulder to shoulder with some of the most inspiring and beautiful women in the world”
- Simone Ashley
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SIMONE ASHLEY X LOREAL PARIS 1
BREAKING BOUNDATIES IN BEAUTY
From her early days, Simone was already hugely inspiring to women and young girls across the UK. Having broken down boundaries in the arts, she’s perfectly placed to break down boundaries in beauty. We love the pride with which she lives her heritage, and resonate with her mission – to help people who look like her feel seen. With an approach to looking and feeling good that starts from within, she embodies the L’Oréal Paris modern vision of beauty. And she doesn’t just speak her own worth but takes real joy in reminding others of theirs.
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“As a brand that empowers women and self-worth, we have been celebrating women in cinema for 27 years as the official partner of the Festival de Cannes, the global home of film creativity, to celebrate women, talent, diversity and freedom of expression in cinema.

Simone Ashley is the absolute embodiment of each of these things, especially when it comes to diversity and representation, embracing and owning her worth. We aim to inspire the new generation, breaking down the barriers between women and their sense of self-worth. We’re absolutely thrilled to welcome her to Team L’Oréal Paris as our new UK spokesperson.”

Amelie Fortier-Cyr
General Manager, L’Oreal Paris UK&I

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